Marketing and Business Development

How can you be effective with a single advertisement?

This now famous advert with the baby on the boob shows him torn between to staying on or trying the cookie. Thespian, William Claude Dukenfield (better known as W C Fields), distinguished the timeless aphorism. “Never follow a child act”. Now you see why!! [...]

When counting the 12 Apostles is their attraction success just what you make of it or is there a formula?

The 12 Apostles, when christened by Victorian tourism in the 1920s, numbered as only nine in the cluster. Now there is eight. and inevitably reduce even further. Remarkably Victorian tourism maintains the 12 apostles metaphoric brand as its centerpiece to increasingly attract millions of visitors each year. What is their secret? [...]

If ethics and fair play are survival prerequisites, why do we need “No Cheating” rules in society?

Larry Berezen, Chief Operating Office of the advocacy firm, New York Parking Ticket, in his down to earth blog post this week, talks about an alleged pea and thimble parking sign trap in NYC. There an ambiguous 3 headed monster controlling 4 parking bays has, it seems, unfairly netted the city $72000 in just 6 months, as exposed by The Daily News. I ran Larry’s post past Professor Roland F Chessman. a noted sociologist and a friend. That triggered him to share his own story about some foundation rules and ethics as it relates to students cheating in exams. To make the ethical connection between their quite different stories, with their permissions, here is Roland’s story: [...]

Should business best practices Include Requests for Information templates?

Responding to a Request for Information (RFI) to qualify to tender a proposal, takes a lot of effort. Experience shows that deals are won and lost not on tenders but on the work that leads up to them. So if you are invited to respond to an RFI to provide solutions, treating it like a qualifying call does need all your pre-sales skills to deliver it well, so it counts. This paper shares some practical experience of what a real RFI process looks like. [...]