Performance Controller

"However beautiful the strategy, you should occasionally look at the results"...WC Print

Figures can lie but lies cannot figure. That was a saying our business school lecturer would throw at our class to make sure we presented correct numbers in our stories.

There are many variations of this. Possibly the most nauseous, but still very useful is what we hear still being trooped out by IT people and software vendors is their aim to give us “The same version of the truth“.

But to be fair, these days in the transparent world of information and behavioral influence you need good systems for recall. Or to use another well warn cliché , “To remember your last lie”

Here is something out that makes this point.  Headed Obama Quietly Killed Two-Million American Muslims, the piece refers to conflicting estimates of Muslims living in America.

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