Performance Controller

"However beautiful the strategy, you should occasionally look at the results"...WC Print

Be Disclosed or be closed is a theme we plan publish on later this week at Performance Controller.

This will talk about the new internet testimonial discloser changes in the US now being administered through the US Fair Trade Commission. This is law is designed to put out of business the dubious marketers who use false endorsements and testimonials to entice people to put their money in to rich quick schemes. 

Here is a 5 minute point of view video recorded today by Gordon Wood.

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