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<channel>
	<title>Performance Controller &#187; Marketing</title>
	<atom:link href="http://www.performancecontroller.com/blog/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.performancecontroller.com/blog</link>
	<description>Performance Management matters!</description>
	<lastBuildDate>Sat, 13 Mar 2010 09:13:39 +0000</lastBuildDate>
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			<item>
		<title>Getting them in the Funnel</title>
		<link>http://www.performancecontroller.com/blog/2010/03/getting-them-in-the-funnel/</link>
		<comments>http://www.performancecontroller.com/blog/2010/03/getting-them-in-the-funnel/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 09:04:43 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>
		<category><![CDATA[Eyeblaster]]></category>
		<category><![CDATA[Fashion Industry]]></category>
		<category><![CDATA[Kate Wood]]></category>
		<category><![CDATA[The Dancing Feather]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=5189</guid>
		<description><![CDATA[The Eyeblaster funnel analysis shows display advertising is still very important to influence behaviors and get people in the sales funnel. As they move to buy at the conversion and buy choice points “search and display” are  more and more important. A question you may ask on this may be, "Is there more to it?"

To try to answer that “Reach Beyond the Key Word” was a tag line that got my attention to read more.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2010/03/getting-them-in-the-funnel/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Internet Marketers Beware</title>
		<link>http://www.performancecontroller.com/blog/2010/01/internet-marketers-beware/</link>
		<comments>http://www.performancecontroller.com/blog/2010/01/internet-marketers-beware/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 13:59:00 +0000</pubDate>
		<dc:creator>Ralph Eastman</dc:creator>
				<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Fair Trade Commision]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=4934</guid>
		<description><![CDATA[Be Disclosed or be closed is a theme we plan publish on later this week at Performance Controller. 

This will talk about the new internet testimonial discloser changes in the US now being administered through the US Fair Trade Commission. This is law is designed to put out of business the dubious marketers who use false endorsements and testimonials to entice people to put their money in to rich quick schemes.  

Here is a 5 minute point of view video recorded today by Gordon Wood.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2010/01/internet-marketers-beware/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Teaching Marketing in Kindergarten</title>
		<link>http://www.performancecontroller.com/blog/2009/09/teaching-marketing-in-kindergarten/</link>
		<comments>http://www.performancecontroller.com/blog/2009/09/teaching-marketing-in-kindergarten/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 01:04:50 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=4525</guid>
		<description><![CDATA[Leaning social skills is something that is high on curriculums in baby schools. Nurturing to encourage kids to work together and to understand each other and how they fit is a critical part of early development.

But teaching a group how to sell itself is another thing. In many cases these concepts are not formally engaged until university level or even  later when individuals  join the workforce. And then only when they have aptitude to fit as leader that qualifies them for management courses.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/09/teaching-marketing-in-kindergarten/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>IBM: Service Model for Small Business</title>
		<link>http://www.performancecontroller.com/blog/2009/08/ibm-service-model-for-small-business/</link>
		<comments>http://www.performancecontroller.com/blog/2009/08/ibm-service-model-for-small-business/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 08:12:00 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business Initiatives]]></category>
		<category><![CDATA[IBM]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=3962</guid>
		<description><![CDATA[Former IBM head Thomas J. Watson Jr, is listed as one of Time Magazines 100 most influential people of the 20th century.He lead one of the worlds best selling machines.from 1952 to 1971, In this 30 second voice clip he says that service is something most companies forget. Listen  for yourself in this item recorded in 1993 the year he died. it says so much about what makes for success.   

Thomas Watson Sr, his father, joined IBM in 1915 the year after his first son was born. His regime began with a concept that the company would grow by THINKING as he said:

"We must study through reading, listening, discussing, observing and thinking. We must not neglect any one of those ways. The trouble with most of us is that we fall down on the latter – THINKING -- because it's hard work.

I found it quite interesting when I listen to the 1993 dated clip of his son who had headed up one of the worlds largest and most successful selling companies and his father who built it from less than 300 people  after he joined it from NCR in 1915.

 
]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/08/ibm-service-model-for-small-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Jobs for our Kids as Giant&#8217;s Merge</title>
		<link>http://www.performancecontroller.com/blog/2009/08/jobs-for-our-kids-as-giants-merge/</link>
		<comments>http://www.performancecontroller.com/blog/2009/08/jobs-for-our-kids-as-giants-merge/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 05:52:00 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/2009/08/jobs-for-our-kids-as-giants-merge/</guid>
		<description><![CDATA[Finally, the joining of Yahoo and Microsoft seems done. Microsoft has invested $100 million on advertising Bing on just one theme: Searching must be as satisfying an experience as it could be. Their ads clearly direct criticism at Google, whose dominant brand name is synonymous with search. But the market share that Bing was winning was at the expense of Yahoo rather than Google. So now they are working together this will change.

Careers in advertising are now topping the lists. This straw poll clearly shows that. I just wonder what happened to the practical things like, being a policeman, a doctor, rocket scientist or a fireman or even making something. How things have changed! Or have they?  Of course we do know one thing for sure. As the advertising market battles of such giants continue, we will always see mega money being spent for market share. So it is little or no wonder this is a focus for jobs for our kids.

And “selling the sizzle not the sausage” has always been the bit that robots cannot do. This is even more important now with Information products becoming as important as physical products. That needs clever people to ensure the emotional and social value of the benefits, as well as the functional value, is understood and delivered in the buying experience. So it seems advertising is all the go now to get a share of the market or just get you to buy, whatever it may be.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/08/jobs-for-our-kids-as-giants-merge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who&#8217;s not on internet &amp; why not?</title>
		<link>http://www.performancecontroller.com/blog/2009/07/whos-not-on-internet-why-not/</link>
		<comments>http://www.performancecontroller.com/blog/2009/07/whos-not-on-internet-why-not/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 13:14:00 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>
		<category><![CDATA[Changing behaviour]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Internet Skills]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=3015</guid>
		<description><![CDATA[I emailed a friend to subscribe link to my blog “I need to research how to do that” she replied.  My thought was "Oh dear, how often we take so much for granted"

We live in a busy business world now that seems totally dominated by digital presence that for many it is not even a decade old. It also seems that what we also take for granted is the grass roots level is equally involved. The truth is for many “The Internet” as phenomenon is just barely barely past getting to be acceptable conceptually in the language. 

Certainly no one asks what the internet is anymore. But unlike the telephone that is all pervasive and taken for granted,]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/07/whos-not-on-internet-why-not/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Lighthouse Approach for Advisors</title>
		<link>http://www.performancecontroller.com/blog/2009/07/new-lighthouse-approach-for-business-advisors/</link>
		<comments>http://www.performancecontroller.com/blog/2009/07/new-lighthouse-approach-for-business-advisors/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 11:07:00 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance Management]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=4073</guid>
		<description><![CDATA[One way to survive is to milk the value till is done. Another is when we have something of value is to just give it away.

In keeping with this new free theme emerging as everyone is trying to get attention, these days why would you pay for a consultant to tell you the time when you already have or can easily buy a perfectly good watch. You know how that goes….]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/07/new-lighthouse-approach-for-business-advisors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Paradox-80/20 steals a base</title>
		<link>http://www.performancecontroller.com/blog/2009/06/twitter-paradox-as-rule-of-8020-steals-a-base/</link>
		<comments>http://www.performancecontroller.com/blog/2009/06/twitter-paradox-as-rule-of-8020-steals-a-base/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 17:29:15 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationship Management]]></category>
		<category><![CDATA[What we are Reading]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[New Twitter Research]]></category>
		<category><![CDATA[Peer-to-peer]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Social network service]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=3792</guid>
		<description><![CDATA[If you are trying to figure out twitter as a social network this is interesting

A man is almost twice more likely to follow another man than a woman. contrary to typical online social networks. 

 

New Twitter Research also shows  10 % of Twitter Users Account for 90% of Tweets As Twitter is still in it's infancy, it could be interesting to see who the early technology adopters?

Here is the May 2009 Harvard study by Bill Heil and Mikolaj Piskorski
]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/06/twitter-paradox-as-rule-of-8020-steals-a-base/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cutting out the Middle Man</title>
		<link>http://www.performancecontroller.com/blog/2009/05/cutting-out-the-middle-man/</link>
		<comments>http://www.performancecontroller.com/blog/2009/05/cutting-out-the-middle-man/#comments</comments>
		<pubDate>Tue, 26 May 2009 18:19:00 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Strategy Management]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>
		<category><![CDATA[Airline]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[British Airways]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Flight Centre]]></category>
		<category><![CDATA[Jetstar Airways]]></category>
		<category><![CDATA[Qantas]]></category>
		<category><![CDATA[Travel agency]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=3696</guid>
		<description><![CDATA[As large companies continue to consolidate and look at ways to rationalize they inevitably focus to cut out the middle man. The falling out of Singapore International Airlines with one of their major agents, Flight Centre in Australia, tells the story of this type of change.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/05/cutting-out-the-middle-man/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Being Social Good Business?</title>
		<link>http://www.performancecontroller.com/blog/2009/05/is-being-social-good-business/</link>
		<comments>http://www.performancecontroller.com/blog/2009/05/is-being-social-good-business/#comments</comments>
		<pubDate>Sun, 24 May 2009 04:32:47 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Market Intelligence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance Management]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[CEO’s current focus]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=3704</guid>
		<description><![CDATA[As social networking in business rapidly continues defining itself we may see many large and small players circumvented if they ignore it.

One thing I notice with many business peers, including CEO’s and business leaders alike, is they generally focus on what they understand well.  Social networks” as a relatively new phenomena is generally not one of them.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/05/is-being-social-good-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Leveraging small business in downturn</title>
		<link>http://www.performancecontroller.com/blog/2009/04/leveraging-small-business-in-downturn/</link>
		<comments>http://www.performancecontroller.com/blog/2009/04/leveraging-small-business-in-downturn/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 04:00:00 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Understanding Consumner Behaviour]]></category>
		<category><![CDATA[Competivie edge]]></category>
		<category><![CDATA[Downturn strategies]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=3186</guid>
		<description><![CDATA[Small business now has a sustainable edge and personal trust is a competitive advantage.

Small is the new big. Sustainable is the new growth. 

Customers are now looking for people they can trust and for a CEO who picks up the phone when they ring.


Presently in our consulting firm we are busy it seems as many in business want help to get their houses in order. One of my colleagues crystallized this saying he thought it as just doing different work. But in fact is we are not. We are doing the same work but what  we would have previously done as part of branded solution that we may have sold as a solution partner.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/04/leveraging-small-business-in-downturn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Educating an Expediential Planet?</title>
		<link>http://www.performancecontroller.com/blog/2009/04/educating-an-expediential-planet/</link>
		<comments>http://www.performancecontroller.com/blog/2009/04/educating-an-expediential-planet/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 14:09:00 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/blog/?p=2815</guid>
		<description><![CDATA[The rate of change is so incredible; it is hard to believe that China is becoming the world’s number one English speaking country. Mind blowing is the fact that for technical students starting a four year degree, half of what they lean will be out of date before their third year of study is completed. What about jobs? Did you know that the top 10 jobs in demand now did not exist in 2004?

Education and changing peoples ability to cope with change is a critical issue. Our thirst for knowledge and to be connected it seems are the biggest selling commodities today.

The truth is the opportunities are boundless and I just wish I could have my time over again. But education and changing peoples ability to cope with change is a critical issue]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/04/educating-an-expediential-planet/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Seller beware of your duty of care</title>
		<link>http://www.performancecontroller.com/blog/2009/01/snake-oil-salesmen-get-bitten/</link>
		<comments>http://www.performancecontroller.com/blog/2009/01/snake-oil-salesmen-get-bitten/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 09:39:00 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Procurement Management]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>

		<guid isPermaLink="false">http://www.shernox.net/blog/?p=423</guid>
		<description><![CDATA[In sales situations the quality of the competitive product is not always the issue. Varied solutions options and quality of offerings all too often compete in the same race for the buyer’s prize money.  

In this complex marketplace, where snake oil salesmen are always about for the pickings, winning deals requires good fit and positioning, good timing,  and a highly informed understanding of the prospects performance requirements.

But regardless of approach a difficult responsibility of selling is to ensure prospects are fully informed about what they are buying. This is amplified as procurement processes look to fine print to transfer consequential risks to vendors. Even more telling on Vendors promises is linking them to KPI measures to give  Buyers very sharp fangs to strike back fiercely. Then beware any vendor whose product or service promises fall short of buyer's supply chain expectations.

Vendor lined KPIs aside, due diligence in sales needs high attention for other reasons.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2009/01/snake-oil-salesmen-get-bitten/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Value is Intellectual Property?</title>
		<link>http://www.performancecontroller.com/blog/2008/12/open-forbusiness-but-who-owns-the-product/</link>
		<comments>http://www.performancecontroller.com/blog/2008/12/open-forbusiness-but-who-owns-the-product/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 01:52:00 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Procurement Management]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>

		<guid isPermaLink="false">http://www.performancecontroller.com/?p=1545</guid>
		<description><![CDATA[As we morph more to a demand responsive services economy, products software and process fuse. This makes software ubiquitous and therefore of less Intrinsic value on its own.

As the market itself continues to change and reshape at a great rate this makes investment in ideas quickly redundant as it finds even smarter and more integrated ways to deliver product and services.
]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2008/12/open-forbusiness-but-who-owns-the-product/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Software a Solution or a Tool?</title>
		<link>http://www.performancecontroller.com/blog/2008/12/chocolate-or-plain/</link>
		<comments>http://www.performancecontroller.com/blog/2008/12/chocolate-or-plain/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 18:00:57 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Performance Management]]></category>
		<category><![CDATA[Procurement Management]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>

		<guid isPermaLink="false">http://www.shernox.net/blog/?p=1080</guid>
		<description><![CDATA[Most people believe simple is best practice . But I also believe we often get it wrong when we describe our product and services.

Software vendors by nature to survive must be leaders of best practice, but they often talk in riddles and high fluting assumptive terms about basic processes and activity. I was drawn to an article I read at Technology Evaluation.com by Sherry Fox This is good read about enigmatic terms used by the software vendors.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2008/12/chocolate-or-plain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Decisive Business Risk Taking</title>
		<link>http://www.performancecontroller.com/blog/2008/11/evidence-analytics/</link>
		<comments>http://www.performancecontroller.com/blog/2008/11/evidence-analytics/#comments</comments>
		<pubDate>Sat, 29 Nov 2008 10:50:32 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Risk Management]]></category>
		<category><![CDATA[Strategy Management]]></category>
		<category><![CDATA[Understanding Consumner Behaviour]]></category>

		<guid isPermaLink="false">http://www.shernox.net/blog/?p=948</guid>
		<description><![CDATA[Stepping outside of your comfort zone can trigger the pump. So gathering evidence is vital to keeping your eye on the prize. Planned is a series of practical papers on Decision making in the unrelenting high risky change paradigms. This series of articles will focus on the decision environment where supply and demand and business processes are reincarnating in ever shorter and shorter cycles.]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2008/11/evidence-analytics/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Google Analytics gets market pulse.</title>
		<link>http://www.performancecontroller.com/blog/2008/10/user-reaction-litmus/</link>
		<comments>http://www.performancecontroller.com/blog/2008/10/user-reaction-litmus/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 00:13:39 +0000</pubDate>
		<dc:creator>Gordon Wood</dc:creator>
				<category><![CDATA[Market Intelligence]]></category>
		<category><![CDATA[Predictice Analytics]]></category>

		<guid isPermaLink="false">http://www.shernox.net/blog/?p=225</guid>
		<description><![CDATA[
Google power links bank crisis impact using &#8220;User Reaction Litmus&#8221;

When reading the article “Google reveals lost confidence in banks” in Director-Of-Finance Online you quickly see the power of using Google search engines information to gauge and understand the pulse of consumer behavior.
If you are a big brother watching adversary you may be concerned, but the fact [...]]]></description>
		<wfw:commentRss>http://www.performancecontroller.com/blog/2008/10/user-reaction-litmus/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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