What was best before sliced bread?
"However beautiful the strategy, you should occasionally look at the results"...WC
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In the world of best practice it is not being best that matters!
Did you know sliced bread, which was invented by Otto Rohwedder around 1910, was a complete failure as no-one bought or used.
It was not until 15 years later when "Wonder" came along and saw a way to spread the idea. The rest of course is history giving rise to the now famous throw away line.
Ideas that spread win is a theme that Seth Godin discusses frequently This master marketing guru asserts that being very good is average and does not sell. He says what is needed is to be “Remarkable”. Or put another way to be “Remarked On”.
His 2007 talk, a favorites of many entertains and educate on ways that work now how to make ideas go viral.
Reminds me of rival marketing, but this seems more for the long time, something “remarkable”.