When counting the 12 Apostles is their attraction success just what you make of it or is there a formula?

The 12 Apostles, when christened by Victorian Tourism in the 1920s, had only nine in the cluster. Now there is eight.  The rate of erosion will inevitably see that number reduce even further.

Remarkably Victorian Tourism maintains the 12 apostles metaphoric brand as its centrepiece to increasingly attract millions of visitors each year. What is their secret? 

The clue might lie in this “10 Best things” article by Michael Blayne, at http://intheblack.com. a keeper check list is for business sustainability.

The headers are also copied here.

 

10 ways to give your business the best chance at longevity

1. Consistently innovate

2. Embrace change

3. Set a fearless goal

4. Build your company around a set of core ideologies

5. Develop a strong and cohesive culture

6. Serve the customer

7. Think long-term

8. Build a team

9. Compete online

10. Develop customer loyalty programs

Michael Blayney

Closing in on 25 years’ service as a journalist, Michael has written for many of Australia’s major newspapers and magazines, specialising in business, politics and travel. He has also ghost-written a number of bestselling non-fiction titles. Outside working hours, Michael spends most of his time delivering three children under 12 to sporting commitments and the odd party – on time and in one piece.