September 2015

When counting the 12 Apostles is their attraction success just what you make of it or is there a formula?

The 12 Apostles, when christened by Victorian tourism in the 1920s, numbered as only nine in the cluster. Now there is eight. and inevitably reduce even further. Remarkably Victorian tourism maintains the 12 apostles metaphoric brand as its centerpiece to increasingly attract millions of visitors each year. What is their secret? [...]