Case Study: Arcelor-Mittal Steel Decision Support Management Abused

imageIn this blog I am often guilty of preaching about getting all the facts to make decisions. It is all good motherhood stuff but can get boring without some reality.

Here is concrete case on Arcleor Mittal showing what could happen if you don’t get the facts to think things through.


Arcleor Mittal recently hired a new CEO. who was determined to purge the company of slackers. On a tour of the facilities, the He noticed a guy leaning against a wall. The plant was full of workers and he wanted to let them know he meant business.

He asked the guy, "How much money do you make a week?"
Surprised, the young man looked at him and said, "I make $400 a week. Why?"

The CEO said, "Wait right here." and went back to his office.

He came back in two minutes, and handed the guy $1,600, "Here’s four weeks’ pay. Now GET OUT and don’t come back."

Feeling pretty good the CEO looked around the room and asked, "Does anyone want to tell me what that goof-ball did around here?"

From across the room a voice said, "He’s the Pizza delivery guy from Domino’s."

This case study was reputed to be about about Arcelor-Mittal Steel. a global steel company headquartered Luxembourg,

I doubt if there is actually a Dominos Pizza shop in Luxembourg or if the case is even about Arcelor-Mittal Steel ,who despite this may as well enjoy the benefit of their brand exposure.

Contrary to good decision making being vital to having the facts, saying never let the facts get in in the way of a good story is equally divisive.  So I do apologize to Arcelor-Mittal Steel if this story about them or their CEO is not true.

Of course emulating John Cleese using humour to make a point is a whole lot better than a motherhood stuff, don’t you agree?



Many who know this case, know it actually quite and old and is likely to be attributed to others in earlier versions. This one is now doing the rounds again on the daily jokes circuit.

Professional Golfer Timothy Robert Wood has Blistering PGA Australian Open, Qualifying Round


Sydney: Nov 8th, 2011

Here is an update on golfer Tim Wood, who looks like coming back to the PGA leader boards with his blistering Australian Open qualifying form today.

As a golfer how about this for a score over three rounds: 73 , 71 , and 69?

My cousin Pete, just sent me a note to say Tim is returning to top level golf after an injury, and shot this today in a PGA pre qualifying round.

A mug golfer, like me, cannot even dream about such scores. But for top players it is no cake walk either, with that level being needed just to make the cut to play in the game.

When we talk about focusing our Performance Management we know the value of feedback to achieve consistent results. But seeing this kind of performance reminds me that it needs much much more than just feedback and focus. Be it sport or any endeavor it also needs total devotion and practice at the game itself to overcome all the odds to be the best.

At a Family Christmas,as party about 17years ago I asked my then 13 year nephew what he wanted to do when he grew up. He was mad on golf so it was no surprise when he replied:

“I want to be a professional golfer”

Performance management was an understatement for this good natured kid who spent every hour he could practicing golf at a local course in Rosanna Melbourne, Australia near his family home.

His career, as many who follow golf may know, saw him join the professional ranks. The last few years has seen him with a good share of the Press and TV coverage of his leader board positions in the big PGA championships around the world including the British Open.

Peter Wood who is without doubt one of Tim’s most important supporters with wife Heather are Tim’s unofficial coaches, Pete, who is always humble about his son, is a golfer himself and these days ranks golf courses for the PGA. He is also the Captain of BarnDougle Dunes course in Tasmania which ranks as Australia’s No 1 Public Golf Course, World No 7 public access course and 35th best course in the world.

I do know too that despite his public reticence about his son’s success, he is understandably proud and updates our wider family on Tim’s progress from time to time.

I too am proud of my nephew but being more distant I am less reticent to pass on any news; especially to my Sports Bar friends in Asia to promote him. They in turn in know the “one of locals”  value of such an expat connections, and promote the local interest coverage when Tim is playing.

Today, I got this email news from Pete headed:

“A Tim Wood Update”


After battling the after effects of the ankle injury for so long, it has been a long time since Tim has played regular tournament golf at the top level.

imageWith potentially 9 weeks on the Aussie tour before Christmas he was hopeful of regaining some sort of consistency within the first month so he could hope to be competitive again for the later tournaments.

He badly needed to make cuts and play tournament golf.

He came close in the WA PGA , missing the cut by one. This last week was the NSW PGA , his third tournament on the trot, and with rounds of 73 , 71 , and 69 he improved each day , made the cut, and made some money.

His attention now turned to this week’s Australian Open at the Lakes in Sydney. The field is one of the strongest on record – with 17 of the world top 25 playing as well as the likes of Tiger Woods , Greg Norman , Fred Couples.

Tim teed it up in qualifying this morning, and shot 5 under the back nine to be leading qualifying when the news came through that he was in the field anyway. He says the Lakes course is extremely tight and tough, and will be a strong test.

If he was in top form this course would probably suit him. He has been able to manage the ankle throughout the last 3 weeks, and will have treatment again the next few days to get himself ready for a big effort on Thursday.

Perhaps this year he will be known as "The Wounded Ankle" rather than "The Wounded Seagull" – haha.

Fingers crossed he can get it going

Aside from having the opportunity to promote my nephew, to keep faith with the context of this forum being about business, I reaffirm the lesson these professional sportsmen give us.

Just getting the intelligence from the coach about performance is not enough.  Like Tim Wood and his fellow professionals, being on top and staying there also means being well balanced, highly dedicated and prepared to always play the game at your best to win.