February 2010

Beware of Criminals making use of your data .

There is so much conversation about social media, but it is not only network marketing media who are interested in exploiting its potential. The criminal elements in our communities, it seems are very interested to see how they can put it to use. [...]

Selling Snow to the Eskimos

Some years ago as I walk around my supermarket and local stores in Melbourne, Australia I notice bottled water had become a very high seller. I wonder about that as it is widely known that Melbourne has one the purest and drinkable water supplies in the world. Like selling snow to Eskimos this paradox defies logic, but marketing guys who figured it out had cleaned up. To create this new category, rather than focus on changing buying habits of the natural competitor was done by selling the value of water as a health solution with a fashion image built around drinking bottled water. This also leveraged the trends in Asia and parts of Europe where water is sold in bottles, as the natural tap variety is not so good. In The winner was a brand new industry who got people to part with their money for something that was still basically free and just as good from the tap. That got me to thinking how people change their habits when experts say it cannot be done. Like in clever saying about habit goes something like this: To change a habit always leaves “a bit:, And then when you try again there is still one more bit, and so it continues. But before I jumped to conclusion about habits I have figured may be several types….. [...]

Harmonizing organization data for easy access.

Harmonizing organization data and getting easy access to information are mission critical values for IT. These are also quite often hard to meet without a high risk investments to create a data warehouse. BI tools can achieve this in a low risk way as a natural outcome of seeking business benefits, like increased quality in managing sales growth. In many organizations IT strategies champion and support BI implementations. Their aim is to enroll the business to improve this critical back end service as a strategic way to remove constraints that limit achievement of business performance objectives. It is interesting that our poll, so far, sees responses largely on the business values with these two high value items lagging. (Ralph Eastman – Poling the BI Value) Perhaps business leaders should consider how they can align IT on the value of BI to IT and challenge this critical function to consider the value they can bring with BI on a wider scale. Without a solid foundation of harmonized easy to get to data, none of the other values are possible. [...]

Integrating supply chain players.

Even with online supply becoming more and more automated with demand driven systems, face to face activity will never be totally replaced To be able to be seen to anticipate needs provides the quality in the dynamics of business. This cannot be done without sales people and supply chain players waking around. And without this the best laid plans for an automated process supply will also fail as competitors move on your patch. [...]