This man is brilliant at making a point that can grab attention and motivate others to understand their value.
In our company, as consulting advisors charging a fee, understanding our market and those of our customers is vital.
Seth Godin of course is an author and popular business blogger. Aside from his books he gives his advice away free. His on the pulse motivational nuggets often drop just when we need them.
A review I read about Tribes, which is one of his books says,
Tribes is targeted at non-managers and non-“C” level managers looking for ways to be more effective in their jobs and make a difference in the over-all performance of the companies they work for. The theme is – anyone can be a leader at any time.
Like Seth Godin and a few others who do this, they provide insightful value. As a resource it is undervalued so while it is free and comes in this form I suggest we need to find effective ways to use it well. Building a knowledge base of snippets is one.
Here is an useful example:
Seth Godin describes “The difference between marketing and sales“
Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
If you don’t pay the sales-force (because you go direct, or you go free), then who is going to do that for you? The only answer that occurs to me is, “your users/fans/customers.”
This means that a critical element of any strategy that ditches the sales-force is to figure out how you will empower and encourage your customers to take their place.
Easier said than done.!!!
Like humour, if it touches a nerve you release it is useful. In my company like many are doing, we are moving to take advantage of the very points Mr Godin makes. Having him in our team this way helps us communicate what we want.