Getting a Guru On The Team

:en:Seth Godin
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This man is brilliant at making a point that can grab attention and motivate others to understand their value.

In our company, as consulting advisors charging a fee, understanding our market and those of our customers is vital.

To help keep us on track Seth Godin and others like him are now playing an active role every day as our advisers in our RSS feeds.

Seth Godin of course is an author and popular business blogger. Aside from his books he gives his advice away free. His on the pulse motivational nuggets often drop just when we need them.

A review I read about Tribes, which is one of his books  says,

Tribes is targeted at non-managers and non-“C” level managers looking for ways to be more effective in their jobs and make a difference in the over-all performance of the companies they work for. The theme is – anyone can be a leader at any time.

Like Seth Godin and a few others who do this, they provide insightful value. As a resource it is undervalued so while it is  free and comes in this form I suggest we need to find effective ways to use it well. Building a knowledge base of snippets is one.

Here is an useful example:

Seth Godin describes The difference between marketing and sales

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

If you don’t pay the sales-force (because you go direct, or you go free), then who is going to do that for you? The only answer that occurs to me is, “your users/fans/customers.”

This means that a critical element of any strategy that ditches the sales-force is to figure out how you will empower and encourage your customers to take their place.

Easier said than done.!!!

 

Like humour, if it touches a nerve you release it is useful. In my company like many are doing, we are moving to take advantage of the very points Mr Godin makes. Having him in our team this way helps us communicate what we want.

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3 thoughts on “Getting a Guru On The Team

  1. Pretty cool post. I just stumbled upon your blog and wanted to say
    that I have really liked reading your blog posts. Anyway
    I’ll be subscribing to your blog and I hope you post again soon!

    1. Larry
      Many thanks for the feedback,

      Yes, Seth Godin has to be in a class all of his own and is fast becoming an institution, all by himself.

      I love the brilliance of his down to earth succinctness that connects with uncomplicated behaviour we can all relate to.

      Many thanks for your encouragement. I will always take praise with gratitude and as much as I can get. So to leverage yours I showed your comments to my wife who had previously proof read my post. She responded with: “That’s very nice dear, who is Seth Godin?”

      “Oh to be famous in our own family?”

      By the way, she had already taken for granted you as someone important.

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