The power of images to sell has made dramatic advances in the last few years. “Adobe Flash” and “Microsoft Silverlight” and more with high speed vector change technologies, that have now made video highly pervasive useable and effective for all sorts of marketing training and general purpose needs. More recent advances in digital imagining with “Stich” technologies have made photos stacks literally come alive.
Google and Microsoft now have images of the whole world with value add applications and innovations being linked daily. So now you can wander the world from an armchair or watch a video of a seller and buyer role playing, with product demos to give you ideas that may fulfil needs that you have.
But now, once you have eavesdropped on the value and benefits on a canned video, to get under the bonnet to check out the product do you have to still visit a showroom? Not anymore. With 360 degree view photos you can walk around and look inside physical products like machinery, cars, real-estate and so on unattended and learn more. And all in the comfort of your own office.
Getting reality may then only take seconds as you go to make eye contact with a salesman to assess risk and get the feel for the deal. This can be also done over the phone or via email but for final buying steps on major deals, it generally still needs traditional contact and human interaction. For all parties with the seller/buyer cycle reduced with buying journeys made mostly offline, the commercial side can be then quite simple and cost effective for all.
If you thought Google earth was good here is an example of digital imaging that is truly amazing. A single photographic by Julian Kalmar shows the glory of the fully restored Piaristen Church in Vienna built circa 1715-22
Unique about this photos is that it is actually not one but over 250 photos “stitched” together using very clever technology to make a 360 degree view of the whole church interior. So you can pan from any angle and move down the corridors. It is also so dense that you can zoom up close and see very fine detail.
As you check it out and click on this snagged picture I pasted above it takes you to the authors original web site. Make use of the buttons to pan up and down and around and zoom to get a sense of all the beautiful detail. For panning you can also simply hold the mouse pointer down anywhere and move the picture around.
The technology used you have seen on Google earth and in their street maps that join house photos together to make a continuous imagine of a street with 360 views. I found out this is known as Stich technology. Also most amateur cameras now amaze us with photos using less than 10 megapixels The technology for this photo is quite incredible to exceed the gigapixel barrier. (I Gig is 1000 times a megapixel)
For camera buffs Kalmar says he set up for this shoot with the focal length at 70mm, the exposure: between 5sec. and 1/160 and using a wide aperture setting at F11. The processing speed was ISO100. The photo size is 51644 x 25822 pixels to make it a huge 1.3 gigapixel and just a bit big to download. You can read up on his site for more detail.
If the embedded link fails for some reason use this one:http://photoartkalmar.com/Photoart%20Kalmar%20high%20res/Gigapixel/Piaristenkircheflash.html I have checked with Mr. Kalmar who says his bandwidth can handle high volumes. But you may need to bookmark this if you find it closed for a period if volumes get too high. I recommend you persevere.
Now consider the value of this technology for marketing and product demonstrations that allow you to see target products from any angle, both close up and personal, or any respectable angle or perspective.
Comments and ideas on uses of this would be great to share!!!