How can you be effective with a single advertisement?

This now famous advert with the baby on the boob shows him torn between to staying on or trying the cookie. Thespian, William Claude Dukenfield (better known as W C Fields), distinguished the timeless aphorism. “Never follow a child act”. Now you see why!! [...]

Hillsborough 28 Years On Still Needs Respect for Fans Action

Can you imagine entering a football stadium and being caught in the entrance tunnel pushed along by an unpredictable moving mass. And then face absolute fear as it squeezes the life from you, or someone next to you, when the unrelenting crowd surges forward. That was the case in 1989 at Hillsborough in Sheffield UK as Liverpool scored 4 minutes into an FA cup finals match. [...]

As you “Walk the Talk”, did you notice the people now talking and walking have changed?

What are Seagulls and BCAs and how are they related to a CFO? Why not go barefoot and forget about SOX? What happened to Bankers, the MD and FD with investments funded by VC’s and why is everything now run by a bunch of Cs? With HOME now a place of WORK why is who does the work no longer clear in Global Supply Chains, invisible to social controls and seen only from the Clouds? A lighthearted look changes terminology we use. [...]

Is the 80-20 Law of Probability Still Relevant?

You may notice that two of the three artists are left-handed. That is not surprising. History shows a substantially higher percentage of left-handed people are creative compared to the rest of us. However, with only 10% of the world being left-handed, and the recognized creators for the future likely to be in their ranks, should we dismiss as just followers, the 90% of communities that are right-handed? With the creative paradox a close reality, is it fair to suggest that disciples of the 80-20 rule may need to flip their focus to the 80% and just leave the already proven 20% well alone. Read how traditional consulting that “borrows your watch to tell you a new way to read it”, is being replaced by creative big data based rapid deployment models. [...]

Is the Way to Change in Asian Cultures also changing?

It is said in Asia it is all about face. The truth is the politics of face in any human endeavor is universal and not just confined to Asia. In Asia, as elsewhere, marinating is needed to soften long standing work flows and decode black boxed processes. Outsiders can and do help to make things transparent with unbiased ideas to catalyze improvements. But cultural differences for change can leave the unwary who try, using so called tried and true approaches, may face very high risks. [...]

When are Spin Ethics in Life and Business Valid?

Delivered well, humour can get over an objection. When selling innovative solutions, imagine how you can use humour to deflect a sceptical prospect who wants to revisit a traditional solution that competitors are marketing as trusted and true. In such a situation, handling objections and competition is not always about meeting it head on. [...]